Hi, I’m Zach.

Adaptable branding & marketing professional with 2 years of experience across SEO, UI/UX design, social media, email marketing, events, & content creation.

Passionate about consumer insights & brand growth

// ABOUT ME //

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July 2022 - August 2023

Marketing Associate

Rice Inc.

Spearheaded B2B sales growth by 94% and expanded client base, improved P&L and secured a Michelin-starred UK client for the Paddi brand.
Liaised with agency to execute 7 concurrent paid ad campaigns, utilized data-driven analysis and A/B testing to increase ROAS from 0.3 to 2.4.
Strategized and implemented 18 fast-paced experiments to refine outreach leading to a 2.24% increase in lead conversion rate in 5 months.
Revamped Shopify store’s UI/UX with product tagging, engaging visuals, and enhanced navigatability, boosted website conversions by 10x.